Category - Blog

5 essential tips to safeguard your customer data

5 essential tips to safeguard your customer data In today’s tech-driven world, customers don’t just appreciate personalised experiences – they expect them. As businesses ramp up data collection to better understand what makes their target...

E-commerce is expanding. Here’s how to ride the wave. 

As eager customers happily welcomed back in-person shopping post-pandemic, overflowing digital carts are also on the rise, with experts forecasting the number of online sales to rise from roughly 6 to 8 trillion US dollars by 2026. However, the e...

E-commerce is expanding. Here’s how to ride the wave. 

As eager customers happily welcomed back in-person shopping post-pandemic, overflowing digital carts are also on the rise, with experts forecasting the number of online sales to rise from roughly 6 to 8 trillion US dollars by 2026. However, the e...

How to position your brand as a Customer eXperience leader

How to position your brand as a Customer eXperience leader The phrase “the customer is always right” rings true in today’s digital age, as businesses increasingly see the direct correlation between customer satisfaction and brand success.  Online...

How to prepare your business for the data revolution

The volume of data that businesses can collect is growing at an unprecedented rate. This is driven largely by the ever-evolving Internet of Things and unstructured data generated through social media, media and other online activities like product...

Why data trust should be a priority for purpose-driven business

Why data trust should be a priority for purpose-driven business March marked B Corp Month, an annual campaign which saw thousands of certified brands across the globe join hands to celebrate using business as a force for good. Operating under a...

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